What is Gamification?
Gamification is the integration of game-like elements into a product or service to enhance user engagement, motivation, and retention. By incorporating aspects such as points, badges, leaderboards, and challenges, gamification taps into users’ natural desires for competition, achievement, and social interaction. This approach is used in various industries, including education, healthcare, marketing, and corporate training, to encourage specific behaviors and create a more enjoyable user experience. For example, fitness apps may use gamification to motivate users to reach their exercise goals by awarding points and unlocking achievements for completing workouts.