What is Funnel Analysis?
Funnel Analysis is the process of analyzing the steps users take to complete a desired action, such as signing up for a service or making a purchase. By mapping out the user journey and identifying drop-off points, teams can gain insights into user behavior and optimize conversion rates.
Funnel Analysis helps teams understand where users encounter friction, allowing them to address pain points and improve the overall user experience. It is a valuable tool for identifying opportunities to streamline processes, enhance engagement, and increase conversions. By continuously monitoring and refining the funnel, teams can drive growth and achieve business objectives.