What is a Feature Flag?
A Feature Flag is a technique that allows specific features to be enabled or disabled in a product without deploying new code. It provides teams with the flexibility to control feature availability, conduct A/B testing, and roll out updates incrementally.
Feature Flags enable teams to experiment with new features, gather user feedback, and make data-driven decisions before fully launching them. This approach reduces risk, enhances agility, and ensures that new features align with user needs and expectations. Feature Flags are a valuable tool for continuous delivery, enabling teams to iterate rapidly and improve product quality and user experience.