What is Design Thinking?
Design Thinking is an innovative problem-solving approach that emphasizes understanding the user’s needs and perspectives. It involves five key phases:
- Empathy: Understand user experiences and challenges through research and observation.
- Define: Clearly articulate the problem based on insights gathered.
- Ideate: Brainstorm potential solutions, encouraging creativity and innovation.
- Prototype: Create tangible representations of ideas for quick testing and iteration.
- Test: Evaluate prototypes with real users to gather feedback and refine solutions.
A notable aspect of Design Thinking is its flexibility. It is not a linear process but rather an iterative one where feedback loops encourage continuous improvement. This methodology is used across various industries, from tech startups to healthcare, enabling teams to design products and services that truly resonate with their target audiences.