What is Quantitative Research?
Quantitative Research focuses on collecting and analyzing numerical data to identify patterns, trends, and correlations. It is used to quantify behaviors, opinions, and other defined variables and is often employed to validate hypotheses or measure user satisfaction on a large scale.
Key aspects of quantitative research include:
- Surveys: Structured questionnaires designed to gather large amounts of data from users.
- A/B Testing: Comparing two versions of a product to determine which performs better based on quantitative metrics.
- Analytics: Tracking and analyzing data such as page views, click-through rates, and user interactions to understand user behavior.
- Statistical Analysis: Using mathematical techniques to analyze and interpret data, identifying trends and making data-driven decisions.
Quantitative research provides the statistical foundation for making informed decisions about product development and improvement.