What is a Minimum Marketable Product (MMP)?
A Minimum Marketable Product (MMP) is a version of a product that has just enough features to be marketed and provide value to early adopters. Unlike an MVP, which focuses on testing assumptions and gathering feedback, an MMP is designed to deliver a complete, market-ready product that meets the needs of its target audience.
The MMP approach allows businesses to launch a product quickly, gain early traction, and generate revenue while continuing to iterate and improve based on user feedback. By delivering a product that addresses key user needs and provides a positive experience, businesses can build brand reputation, drive customer acquisition, and pave the way for future enhancements and expansion.