What is Growth Hacking?
Growth hacking is a marketing strategy focused on achieving rapid and sustainable growth for a product or business through creative, low-cost tactics and experimentation. Unlike traditional marketing, which often relies on large budgets and long-term campaigns, growth hacking emphasizes agility and innovation to quickly identify and exploit opportunities for growth. This approach is particularly popular among startups and small businesses, where resources are limited, and the need for quick results is paramount. Growth hackers use a combination of data analysis, product development, and unconventional marketing techniques to increase a product’s user base and revenue.
Examples of growth hacking techniques include viral loops, referral programs, and leveraging social media platforms for user engagement. Ultimately, growth hacking aims to create a scalable and repeatable growth engine that drives the business forward.