What is Experimentation?
Experimentation is the process of testing new ideas, features, or changes to gather data and insights that inform product decisions. It involves designing and conducting experiments, often using A/B testing or multivariate testing, to evaluate the impact of changes on user behavior and key metrics.
Experimentation allows teams to validate hypotheses, reduce uncertainty, and optimize products based on empirical evidence. By fostering a culture of experimentation, organizations can innovate rapidly, respond to changing market needs, and deliver products that resonate with users. Experimentation is a cornerstone of data-driven decision-making, enabling teams to iterate and improve their products continuously.