What are Engagement Metrics?
Engagement Metrics are measurements used to assess how actively users interact with a product. Common engagement metrics include time spent on a platform, frequency of use, interactions per session, and conversion rates. These metrics provide valuable insights into user behavior, helping teams understand what resonates with their audience and identify areas for improvement.
By analyzing engagement metrics, teams can make data-driven decisions to enhance user experience, optimize features, and drive retention. Engagement metrics are essential for evaluating the success of marketing campaigns, user interfaces, and product updates. They enable teams to measure the impact of their efforts and ensure that their products deliver value and satisfaction to users.