What is Journey Mapping?
Journey mapping is a powerful technique used to create a visual representation of a user’s experience with a product or service over time. This method involves identifying key touchpoints, interactions, and emotions that a user experiences throughout their journey, from initial awareness to post-purchase support. By understanding these elements, businesses can design more intuitive and satisfying experiences for their users.
Journey maps are often created through research and user interviews, allowing companies to identify pain points, opportunities for improvement, and areas where they can exceed customer expectations. They serve as a valuable tool for cross-functional teams to collaborate on enhancing the overall user experience, aligning goals across departments, and driving customer-centric innovation.