What is a Persona?
A Persona is a fictional character that represents a specific segment of a product’s target audience. Personas are created based on research and data to encapsulate the key characteristics, behaviors, needs, and goals of a particular user group. They help product teams understand their users more deeply and make informed decisions about design and functionality that cater to those users’ specific needs.
Personas are essential tools in user-centered design, guiding everything from feature prioritization to user experience testing. By personifying the end user, personas ensure that the product is developed with a clear understanding of who the users are, what they want, and how they will interact with the product. This leads to more effective and user-friendly designs that resonate with the target audience.